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Freak Pulse
Category: Audience Behavior & Distribution Shifts
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Audience & Distribution September 7, 2026: Australians could get an algorithm ‘off switch’ as federal government prepares new social media laws – The Australia Today (Theaustraliatoday.Au)
Regulatory and Copyright Enforcement in Media this week: The Albanese Government is preparing a Digital Duty of Care framework that would require social media platforms to; and The Nigerian Copyright Commission seized pirated books with a…
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Audience & Distribution August 31, 2026: The Trade Desk forges metadata pact with Nielsen’s Gracenote
Ad tech and platform shifts: Nielsen, Google, Meta, and more this week: Gracenote and The Trade Desk have formed a partnership that will bring Gracenote’s programming intelligence into; and Google is expanding the number and specificity…
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Audience & Distribution August 31, 2026: Cable TV subscriptions fall below 50% of U.S. homes as streaming dominates
Cable TV subscriptions have fallen below 50 percent of U.S. households for the first time, down from 88 percent in 2010, according to Leichtman Research Group and CableCompare. Streaming now accounts for 47.
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Audience & Distribution August 24, 2026: YouTube’s new view-counting system explained: Why public views will rise from August 24
YouTube will change its public view-counting system on August 24, 2026, counting a view as soon as a video starts playing, including from its first frame.
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Audience & Distribution August 17, 2026: CBS Pittsburgh Debuts New AR/VR News Studio
TV station operations and regulatory battles this week: CBS Pittsburgh (KDKA-TV) debuted the region’s first AR/VR news studio during its 4 PM newscast on August 10, with; and Dielectric, through integrator Land Communications, completed…
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Audience & Distribution August 17, 2026: FOR-A To Highlight MixBoard, Viztrik AiDi Enhancement At IBC 2026
Broadcast technology and IBC 2026 previews this week: FOR-A will showcase MixBoard, viztrick AiDi, the FA-1616, and Hi-RDS at IBC 2026, Sept; and Vinten will demonstrate its latest manual and robotic camera support solutions at IBC 2026…
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Audience & Distribution August 17, 2026: NBCUniversal and YouTube’s Peacock Deal Is Really a Battle for the Home TV Screen
Streaming ad revenue and distribution deals this week: NBCUniversal’s expanded partnership with YouTube is being presented as a streaming distribution deal, but its larger; and Gracenote has announced a deal with Fox’s Tubi Media Group to…
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Audience & Distribution August 10, 2026: Acquire DoubleVerify Creating
Nielsen will acquire DoubleVerify for $13.60 per share in cash, a 30% premium to the 60-day VWAP, valuing the deal at roughly $2.15 billion.
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Audience & Distribution August 3, 2026: Marketing Briefing Media, Why Creator Marketing’s Next Phase, Horowitz FIFA World Cup Sets
Audience Behavior & Distribution Shifts this week: Media measurement is moving from a CMO-CFO battleground to a boardroom talking point, with CEOs at Starbucks, P&G; and Creator marketing is now a $44 billion U.S.
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Audience & Distribution July 27, 2026: streaming ad industry, Business Insider builds own FAST, YouTube Shows Upgrades Playlists, and more
Audience Behavior & Distribution Shifts this week: The IAB’s draft Redefining Media Types Standard (RMTS) proposes a classification system for digital video ad; and Business Insider has selected Magnite’s SpringServe platform to power ad…