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Freak Pulse
Category: Audience Behavior & Distribution Shifts
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Roundup: Industry events and platform shifts, TikTok’s 14B Sale Creator, and more.
Industry events and platform shifts this week: Following the 2026 sale of TikTok US to an Oracle/Silver Lake consortium, a significant migration of mid-tier; and NAB 2026 saw a 140% surge in content creator attendance, with the show’s…
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Roundup: Streaming’s New Playbook, The window is now the product, and more.
Streaming strategy: windows, paywalls, and distribution this week: The streaming industry’s focus is shifting from content volume to monetizing access through sophisticated windowing; and The theatrical-to-streaming window has evolved…
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USA: One third of viewers opt for pay TV to access content in one place – Señal News
Audience Behavior & Distribution Shifts this week: Parks Associates research, conducted with Philo, finds that 33% of pay-TV subscribers cite content aggregation as; and Ryan Reynolds discussed the business and audience dynamics of his…
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Roundup: The FAST Frontier, free TV’s ad gap and YouTube’s looming squeeze, and more.
The rise of FAST and free streaming TV this week: Free ad-supported streaming TV (FAST) platforms like Roku Channel, Tubi, and Pluto TV are projected to reach 131; and Free ad-supported streaming television (FAST) platforms, once…